Films — 2025

Tänk Om / What If

A short film asking what Sweden could look like if we dared to imagine it differently — told through AI-driven imagery and cultural memory.

Background

A poetic short film based on the powerful spoken word piece Tänk Om by Swedish-Eritrean Simon Matiwos, winner of the 2015 Swedish Poetry Slam.

Solution

The answer became a hybrid: cinematic live action interwoven with AI-generated dreamscapes, each one grown from real cultural material rather than invented from nothing. The result is a film that feels both familiar and impossible — a "what if" you can actually watch.

Trailer 2

Interview with TV4 Sweden

Tänk Om mural — two angel figures on a Husby façade

Every AI frame in the film was trained and directed like a scene — cast, lit and graded — so the generated world carries the same warmth as the photographed one.

Tänk Om mural — winged portraits over Husby rooftops
Tänk Om mural — crowned twin figures in gold light

Press

Tänk Om key art — twin figures in a Stockholm metro station
TV4 news segment on the Tänk Om mural in Husby
News article on the Tänk Om exhibition in Husby

Teddy Goitom — Director

Credits

Director: Teddy Goitom

Written and narrated by: Simon Matiwos

Produced for 100% Husby, Art curator Aia Judes

Graphic Design: Nasra

Sound editing: Benjamin Taft

Format: 16:9, 1920 x 1080

Length: 3 min 25 sec

Language: Swedish (with English subtitles)

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