Artist Rahm-Bow x Qapital bank

This commercial film shot in 2015 for client Capital bank follows the emerging artist Rahm-Bow on his journey to open his first solo show in New York and create great art. The film is an exciting blend of telling a story about both the artist Rahm-Bow, his art, and the idea of responsible handling of money by using the app Qapital. The artist’s mission is to portray people of color of all shades of brown, all ethnicities, gender identities, and sexualities in a new light and to get enough people to see his art. To achieve his dreams, he uses the banking app to save for the things he wants.

Credits
Client: Qapital
Directors:  Teddy Goitom, Senay Berhe, Benjamin Taft
Producer: Teddy Goitom
Location: New York